Hi, I'm

Ronak Karimi


Some of my selected projects are listed below

Airport Assistant

A mobile application for guiding the passengers in the airport with the goal of appeasing their stress

View case study ...


An adaptive website of a sustainable baby products store

View case study ...

EasyGo Planner

An AI based mobile application for creating personalized trip plans effortlessly

View case study ...

Toronto Cupcake

Website redesign of the Toronto Cupcake bakery

View case study ...


I believe complexity doesn’t mean completion; a perfect product is a simple one

Product Designer / UX/UI Designer / User Researcher

Dedicated to creating empathetic UX through a user-centered design in all stages of the product design process.

I transform complex challenges into simple, efficient, accessible and usable solutions aligned with user needs and business goals.


I'm Ronak, a UX designer with a diverse background in human-computer interaction, software engineering, executive management and photography.

My journey into UX/UI design began during my time a Educational Experience Designer in high school, where I discovered my passion for seeing things from others' perspectives and simplifying/redesigning complex class activities for international students who had language barrier problem.

I found UX as the sweet spot in the overlap of my background and my passion. Driven by a deep enthusiasm for solving human challenges as well as having an artistic taste for creating visually apealing designs as a photographer directed me to get my masters in human-computer interaction (HCI) from Iowa State University, where I studied human-centered, inclusive and accessible design, as well as cognitive psychology.

My previous experiences have equipped me with valuable skills such as empathy, collaboration, and critical thinking, enabling me to create products with a high usability.

Beyond my professional pursuits, I find joy in photography, cooking, music, and exercise. These activities fuel my creativity and keep me inspired outside of my design work ☺

Resume and Skills

Download my Resume

My skills are listed below


  • UX / User Research
  • UX / Product Design
  • UI / User Interface Design
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Content Strategy


  • Developing Survey
  • User Interviews
  • Qualitative Research
  • Quantitative Research
  • Contextual Inquiry
  • Affinity Mapping
  • Persona Development
  • Heuristic Evaluation
  • Usability Testing
  • Feature Prioritization (MVP)
  • Card Sorting
  • Competitive Analysis
  • Rapid Prototyping
  • Business Research
  • Iterations


  • Wireframe
  • Interactive Prototype
  • High Fidelity Design
  • User Journey Map
  • Competitive Analysis
  • UX Research Reports
  • User Flow / Task Flow
  • Persona & Scenario
  • Storyboard
  • Site Map
  • Mood Board
  • Visual Style Guide


  • Figma
  • Figma Jam
  • Sketch
  • Adobe XD
  • Adobe Photoshop
  • Adobe Illustrator
  • Miro
  • Google Suite
  • MS Office

Education and Jobs

Professional Experience

UX/UI Designer (Freelance)

2021 - Present

Please see the portfolio section for the projects that I accomplished

Educational Experience Designer (Full-time)

2020 - 2021

Gilbert Community School District, Gilbert, Iowa, USA

In this position, I developed interactive class activities that improved international students' communication with teachers and peers. I also supported them in building confidence, proficiency, and responsiveness, fostering better collaboration.

User Researcher (Full-time)

2015 - 2017

Novin system

I led research projects on online advertisements and news-based marketing strategies. Through comprehensive data analysis, I identified key factors influencing marketing success and collaborated with the marketing team to develop rapid-response advertising strategies that boost customer engagement.


Master of Science – Human-Computer Interaction

2021 - 2023

Iowa State University, Ames, Iowa, USA

Master of Science – Executive Management

2014 – 2016

Islamic Azad University, Iran

Bachlor of Science – Computer Software Engineering

2008 – 2013

Islamic Azad University, Iran


Some of my selected presentation videos are listed below